THINK Subscription announces the incorporation of the Ringgold Identifier into the THINK Enterprise software suite.

PROVO, Utah – April 4, 2008. THINK Subscription, the leading provider of subscription management and fulfillment software for physical and digital content, today announced the incorporation of the Ringgold Identifier into the THINK Enterprise software suite. The Ringgold Identifier is used to uniquely identify institutions, and their relationships to each other, for example that a university is a member of a consortium. Understanding customer relationships and demographics is increasingly important as institutions and subscribers move to electronic titles.

“THINK Subscription is excited to already have clients using the Ringgold Identifier within the system. The Ringgold group is providing a valuable service to the industry by helping publishers understand more about the identity of their customers. It is essential that publishers understand the changing demographics of digital and print subscribers to support proper packaging of products and services”said Paul Russell, President & CTO of THINK Subscription Inc. THINK will continue to work alongside Ringgold to support this initiative and continue to improve the use of the Ringgold Identifier within the THINK Enterprise system.

Don Chvatal, President of Ringgold, observed, “Seeing THINK’s deployment of the Ringgold numbers within their software suggests that publishers will get needed support in their fulfillment operations as the institutional subscriber relationships will be viewed transparently and with precision.”

The inclusion of the identifier facilitates reporting, marketing, licensing, and product positioning as publishers address the needs of subscribing customers. Additional benefits of the Ringgold Identifier will manifest themselves to the journal supply chain as the industry continues to evolve and utilize automated approaches to the interchange of data and a need for a unique ID to drive communication between diverse supply chain systems.

For more information, please contact:
June Gheciu, THINK Subscription
1-801-655-2312 [tel]
1-801-373-5066 [fax]
jgheciu@thinksubscription.com
www.thinksubscription.com

THINK Subscription

THINK Subscription is a leading provider of subscription management and fulfillment software to publishers, online service providers, and new media vendors. It is the transaction engine, the marketing and promotions system, and the business intelligence repository for clients managing print and digital fulfillment. THINK Subscription supports some of the world’s best-known subscription based businesses including Johns Hopkins University Press, MacMillan Publishers Ltd., MIT Press, University Of California Press, and University of Illinois Press. Additional information about THINK Subscription is available at www.thinksubscription.com

About Ringgold

Ringgold is based in Beaverton, OR and Bristol, England. Its mission is to help publishers and software vendors improve their marketing and reduce their costs in supplying products and services within the information industry. Ringgold’s two branded services are OpenIdentify – providing unique identification of organizations subscribing to electronic journals, and OpenRFP – providing an online eProcurement system where software vendors present functions to libraries that use the information for creating RFIs or requests for tender. www.ringgold.com