Christine Orr, Ringgold’s North American Sales Director, spoke at Charleston Annual Conference on the 8th November 2013.

In this practical session for publishers and intermediaries, she discussed the importance of clean and standardized customer data, and offered concrete, simple take-aways for those wishing to implement some first steps towards improvement of customer data health.

While one of the main goals of cleaner data is to improve service to subscribers, it can also benefit organizations internally: it ensures accuracy in reporting, and minimizes time spent on inquiries.outlined the importance of applying good data governance techniques to gain maximum benefit from publisher data.