Small Data, Big Benefits at SSP 2016

Ringgold’s North American Sales Director presented in Vancouver at this year’s annual conference.

Christine Orr discussed Small Data, Big Benefits: Mining for End User Relationships at the SSP Annual Meeting in Vancouver on June 2 2016.

In today’s environment publishers need more user interest and engagement in order to keep institutional subscriptions and submissions strong and growing. Presenters discussed types of data that can be used, how they have used that data, and the value it can add to a publishing program.