Using your Data to Drive Revenue – Laura Cox at London Book Fair 2018
Laura Cox, Ringgold Chief Financial and Operating Officer, chaired a session at London Book Fair 2018 on 10 April.
The session featured expert speakers across several types of publishing data and gave practical advice including:
- How to utilise the information held about customers
- How to use taxonomies to help improve search and discovery
- How to evaluate technologies that will help organisations make the most of their content through effective storage and semantic exploitation