Jay Henry on What Publishers Need to Know About Discovery Services
Jay Henry, Ringgold’s Vice President of Sales and Marketing, spoke at the SSP 2013 Annual Conference on 6 June.
The session, What Publishers Need to Know About Discovery Services, explored important considerations for publishers regarding search & discovery, and the emerging impact of indexed discovery service products. It also examined the increasing need for clear metadata production targets for publishers and their partners to produce and deliver descriptive data required by new discovery platforms.
His presentation emphasised the importance of metadata, using descriptions of content to generate purchase and how its use is more important now than ever. Read a blog report of Jay’s session here.
This PowerPoint presentation is also available to download here.