SFN realized they had a resource which was poised to support this broad initiative: the Identify Database. SFN licensed Identify for many years, and it was used by the institutional subscription team. Now the IT department evaluated it and found Identify met their requirements as well.
SFN began to leverage Identify as an enterprise-wide authority file to standardize all manner of organizations, regardless of role: member affiliation, author affiliation, in addition to the existing application of using Identify for institutional subscribers and prospects.
Specifically, SFN took a two-pronged approach: