In order to give their library customers confidence in their methods and eliminate possible objections from accounts which might find themselves reassigned, APPI made a conscious decision to work with an external, authoritative data source. The Identify Database met this requirement, and would also give them the additional data they needed to undergird decisions about each subscriber.
Ringgold’s researchers performed an Identify Audit of APPI’s complete subscriber base, and provided the resulting data in 6 weeks’ time. Subsequent analysis by APPI staff revealed the affected accounts, and gave an understanding of the overall financial implications of these reassignments. Staff was then able to begin reaching out to their subscriber base in time for the 2013 renewal season.