Coming soon, Product Tours
Target your institutional sales and marketing
activities
with the Identify database
The traditional market for academic content is
becoming increasingly competitive. At the same
time, there are expanding possibilities for
publishers to reach new markets through the
development of market-specific propositions and
business models.
Retaining and winning
new business from the institutional market in
these challenging times require careful analysis
and targeting. It is critical to understand which
institutions you should approach with appropriate
offers, ensuring that your sales and
marketing efforts are completely aligned, helping
maximize the effectiveness of both.
Ringgold has developed
the Identify service to enable publishers
to develop intelligent sales and marketing
strategies.
Identify improves your sales and
marketing effectiveness by:
- De-duping and cleaning up your
institutional subscriber records and enriching
them with additional demographic information
such as size and type. You
now can understand in detail the profile of
your subscriber base, product by product, and
track renewals against new orders more
accurately
- Providing an overview of the
relationships between institutions such as
parent and subsidiary relationships,
affiliated organizations, memberships, etc. You
can calculate current holdings across complex
institutions in an instant and identify sales
gaps
- Enabling the comparison of your
subscriber base against the world market for
institutions that purchase academic content,
including academic, corporate, government
and other sectors. You
can calculate your market penetration,
segment-by-segment, and identify the
potentially best-performing sales gaps
- Comparing subscriptions to those of
current and potential aggregator partners. You
can more accurately assess the potential
impact of specific aggregator alliances
- Generate lists of non-subscribing
institutions for further research,
sales contact and marketing campaigns. You
can align sales and marketing activities
around a clear list of prospect institutions
to ensure that everything joins up
Discover more about Identify.
Read case studies in which publishers talk
about their use of Ringgold services.
Contact us to arrange a demonstration
of Identify.
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