Discover-Markets
Once the publisher subscriber database has been audited and the customers identified, there is the potential to discover similar, non-subscribing institutions as potential customers.
From its considerable research of both libraries and institutions, Ringgold is creating and maintaining a comprehensive database of the majority of potential subscribing institutions. The broad and topical subject areas of medicine, covering the geographical area of the United States, represents the first instance of having additionally research ready for utilization by publishers. These prospective organizations include:
| Type | US Examples |
| Corporate | |
| pharmaceutical companies | Novacea, J&J |
| biotech companies | BioPort Corporation, Genzyme |
| equipment manufacturers | Qosina, CR Bard |
| law firms | McMillen, Reinhart & Voght |
| advertising agencies | Torres McCann Healthcare |
| marketing companies | ADS Media |
| hmos | Blue Cross, CIGNA |
| insurance companies | Prudential Healthcare, Aetna |
| Hospital | |
| international hospitals | Bon Secours |
| private hospital groups | Health South, Tenet |
| Independent hospitals | St Judes Childrens |
| state hospitals | Dept of Mental Health |
| US government hospital | VA |
| Academic | |
| university | LSU- Health Sciences Center |
| university medical school | NYU School of Medicine |
| university dental school | Harvard School of Dental Medicine |
| nursing schools | Excelsior College - School of Nursing |
| pharmaceutical schools | University of Arizona - College of Pharmacy |
| Central, Regional and Local Government | |
| health departments | Texas Department of Health |
| research units | Center for Disease Control |
| health agencies | Agency for Toxic Substances and Disease Registry |
| Other | |
| medical charities | Washington Square Health Foundation |
| independent medical research institutes | The Lovelace Respiratory Research Institute |
Institutional data can be provided to publishers in a variety of standard formats, from Excel spreadsheets to tab-delimited files.Each entry will contain organization details, including name, HQ address (city, state, zip code), URL and "size metrics" (expressed in terms of numbers of employees, hospital beds, etc., where available).
Because subscriber databases are often uniquely structured with the publisher's title information, Ringgold is able to provide the data with flags for existing subscribers. Unique subscriber numbers provided by the publisher, along with associated titles, will be flagged (matched) to existing institutions.
The data can be sorted according to parameters selected by the publisher; e.g., zip codes, state name, type of agency, with appropriate limits for existing and non-existing subscribers.
| VA Stars & Stripes Healthcare Network (VISN 4) | ||||||||
| Name | City | State | Zip | Employees | Beds | Subs Title 1 | Subs Title 2 | URL |
|---|---|---|---|---|---|---|---|---|
| James E Van Zandt VA Medical Center | Altoona | PA | 166024377 | 401 | 68b | 0 | 0 | www.va.gov…. |
| Louis A Johnson VA Medical Center | Clarksburg | WV | 263014199 | 619 | 98b | 1 | 0 | www.va.gov…. |
| VA Medical Center | Wilmington | DE | 198054989 | 650 | 118b | 0 | 1 | www.va.gov…. |
| VA Medical Center | Butler | PA | 160012480 | ? | 149b | 0 | 0 | www.va.gov…. |
| VA Medical Center | Coatesville | PA | 193202040 | 1163 | 533b | 0 | 1 | www.va.gov…. |
| VA Medical Center | Erie | PA | 165041596 | 423 | 87b | 1 | 0 | www.va.gov…. |
| VA Medical Center | Lebanon | PA | 170427597 | 1014 | 257b | 1 | 0 | www.va.gov…. |
| VA Medical Center | Philadelphia | PA | 191044594 | ? | 389b | 1 | 1 | www.va.gov…. |
| VA Medical Center | Wilkes Barre | PA | 187110026 | 1019 | 184b | 1 | 0 | www.va.gov…. |
| VA Pittsburgh Healthcare System | Pittsburgh | PA | 152061297 | 2713 | 692b | 1 | 1 | www.va.gov…. |
