Ringgold provides structured and authoritative customer records for publisher databases, adding demographic information and providing a hierarchy to allow accurate consortia and aggregated pricing.
Ringgold develops and maintains a knowledge database of organizations and institutions intended for use in the identification of potential customers for publishers. This can be mapped to existing customers to show market penetration.
Ringgold-Information Power works with publishers, agents and intermediaries on strategic business projects, such as business modelling for electronic services; scoping studies for new products and customer identification and analysis.
The Identify project aims to rationalise the problem of identifying institutions through the publisher - user supply chain via a unique ID.
